Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Christina Nitschke, Founder, Production And Quality Manager of Mike's Country Meats LLC., located in Tigerton, WI, USA.
What's your business, and who are your customers?
We are a beef jerky producer and distributor in Wisconsin and surrounding states. Our customers are everyday people who love to snack. Many are outdoor enthusiasts (hunt fish camp backpack). Our jerky snack does not need any refrigeration.
Tell us about yourself
We started in the 80s processing wild game. Our customers that loved the wild game begged us to make a sausage with beef and pork they could buy all year long, so we decided to do so. Along with opening a fresh cuts market in the early 2000s, we as a family decided it was time to make beef jerky, so with trial and error, we finally made our jerky recipe what it is today.
What's your biggest accomplishment as a business owner?
This is a family-owned and operated company. I have had the privilege of working under my parents for many years to learn a trade, become good at it, and continue on now that Mike has retired.
What's one of the hardest things that comes with being a business owner?
Lots of long hours, and there will be a lot of people telling you how they think it should be done or what they would do
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get ready for long days.
- Stay consistent and competitive.
- Know your market.
Where can people find you and your business?
Website: https://mikescountrymeats.com/
Facebook: https://www.facebook.com/MikesCountryMeats/
LinkedIn: https://www.linkedin.com/company/mikes-country-meats/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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