Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Mike McCafferty, a Certified Professional Coach & Licensed Professional Counselor based in Denver, CO, USA.

What's your business, and who are your customers?

I am a Certified Life Coach and Licensed Professional Counselor. In addition to 1-on-1 coaching, I also offer online programs. My clients are successful individuals between the ages of 30 – 60. They struggle with self-doubt, self-sabotage, and Imposter Syndrome. They're exhausted from trying to live up to impossible standards and seek personal fulfillment that matches their outward success.

Tell us about yourself

I started my own business after many years of working at various agencies. Opening my private practice gave me opportunities to work with clients of my choosing, set my own schedule, be my own boss and succeed (or fail) on my own terms.

What's your biggest accomplishment as a business owner?

Adapting to the changing needs of current and potential clients.

What's one of the hardest things that comes with being a business owner?

One of the hardest things for me has been to remain focused on my primary mission and goals. I receive a mountain of solicitations from marketing companies and the like that make all kinds of promises. Few of the ones I've invested in have actually lived up to them.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Unless you begin with a large bankroll, expect some lean times and potential financial setbacks. Live within your actual means - rather than potential future income.
  2. Unless you begin with a solid customer base, expect to spend a significant portion of your business on marketing and allocate your resources accordingly.
  3. It is difficult at times to maintain your motivation, especially for solopreneurs. Establish and stick to an overall plan of action with annual, quarterly, weekly, and daily goals. Completing worthwhile, daily goals that are connected to your company's overall mission helps you stay on track and maintain your motivation.

Where can people find you and your business?

Website: https://www.mikemccaffertycoaching.com/
Facebook: https://www.facebook.com/mikemccaffertycoaching
Instagram: https://www.instagram.com/mikemccaffertycoaching/
LinkedIn: https://www.linkedin.com/in/mike-mccafferty-86557625/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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