Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Michelle Leman, a holistic fitness and wellness coach based in Toronto, ON, Canada.
What's your business, and who are your customers?
My clients are people who take a proactive stance in starting or bettering their health and wellness.
Tell us about yourself
It was a natural evolution after selling our fitness studio, Body Alive. That was a 20-year investment. I took some much-needed time off, three years, to decide - What life do I want to create for myself now? - I dabbled in a few things and inevitably came back to the world of wellness as it is my love. I decided to set up a boutique fitness business. Something straightforward that would make it simple for people to venture into or continue investing in their health. I chose a wonderful boutique, a "one on one" fitness studio for those that wanted privacy and for those that didn't have a gym membership. I also decided to go to people's homes or office gyms. My motivation is my clients. I want people to be healthy and feel great. I enjoy watching people set goals and reach them. They inspire me tremendously. I love hearing about their lives. My clients keep me on my toes, and I enjoy each relationship I have.
What's your biggest accomplishment as a business owner?
Maintaining a healthy business in a highly competitive field on my own for close to 15 years while staying true to myself and retaining a solid client base.
What's one of the hardest things that comes with being a business owner?
It's personal. It comes from my heart. I have to step back sometimes, be the observer, and make decisions from there.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Make sure you love it because it's your life and time you're investing. Find a mentor. You have to go with the flow and make changes when necessary.
Where can people find you and your business?
Website: https://www.michelleleman.ca/
Instagram: https://www.instagram.com/leman.michelle/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.