Smile With Your Lashes - Miami Volume
Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Justina Schiccatano, Founder of Miami Volume, located in Miami, FL, USA.
What's your business, and who are your customers?
Miami Volume is a beauty collective of artists who specialize in semi-permanent beauty solutions such as eyelash extensions, airbrush tanning, and brow services.
Tell us about yourself
I was born into the beauty industry following inspiration from my mother (who is very talented). Beginning my career in 2001, before lashes were invented, I focused on education, product manufacturing, and hair color. I’ve always found myself pressed to dive into the cutting edge of technology and continue to innovate and transform this industry to continue to stay ahead of trends. I was a lash client, and I couldn’t find anywhere I loved to get my lashes done in Miami when I relocated here in 2015. That is when I decided to get certified and start this journey. I envisioned a place where clients were delighted to spend their time and artists felt supported and nurtured in every way.
What's your biggest accomplishment as a business owner?
It may seem simple, elementary, and uninteresting…. But honestly, my crowning achievement is providing a gorgeous, safe, comfy environment where both clients and artists thrive and love being. My philosophy is that I work for our artists. The more I take care of them, the more they love their career, and the better able they are to take care of the clients.
What's one of the hardest things that come with being a business owner?
Budgeting, lol!!!! I have so many ideas; I have so many things I want to do and give to our artists. Sometimes it’s hard to pace myself and pull back. We are completely self-funded. We bootstrapped this business from the ground up without loans. That’s what keeps our business nimble, allowing us to pivot and evolve. It’s also what kept our business safe during the last years with COVID.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
You and your business will be an evolution. Everyone starts somewhere. You don’t have to tackle everything at once. Focus your energy on attracting the best talent and artists with amazing energy; everything else will fall into place. And last but certainly not least, do not underestimate the importance of Google. Hire someone from day one to set you up for success with your digital footprint.
Is there anything else you'd like to share?
The beauty industry is so dynamic, inspiring, and ever-changing. It’s a pleasure to be a part of it, it’s an honor to be an influential voice in it, and it’s a responsibility to take care of it. Take that responsibility seriously, and get involved in any way you can to continue to make a positive impact. Whether that’s on a state or federal level with state boards or volunteering your time with students in cosmo programs in high school, be the change you want to see in the world.
Where can people find you and your business?
Website: https://www.miamivolume.com/
Instagram: https://www.instagram.com/miamivolume
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.