Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Michael Sinopoli, Nutrition Consultant of MFS Wellness, located in Carol Stream, IL, USA.
What's your business, and who are your customers?
My business is in nutrition counseling and body composition. I feel readers would benefit by supporting my business because it's designed toward a lifestyle change. The goal is to change eating habits and structure to attain a desirable physique, improve overall health, increase confidence, implement a positive relationship with food (as well as body image), and help the client never feel the need to diet again.
Tell us about yourself
I got started in nutrition by sharing my own progress and knowledge on social media. After some time, friends and acquaintances asked me for my help. Eventually, I made it into my own virtual business. I am motivated by watching others make mental progress (more so than physical) and see their lives change right before my eyes. I enjoy dispelling the abundance of misinformation around diet and nutrition and helping clients take a more flexible approach to their eating habits.
What's your biggest accomplishment as a business owner?
My biggest accomplishment has been gaining additional clients through the success of my current ones. Referrals have been ideal. I reward clients for bringing in referrals and reviews and publicly sharing progress. Being considered a credible nutrition counselor has been a fulfilling aspect of my life. I'll never turn away from doing this as it's lucrative financially and rewarding personally.
What's one of the hardest things that come with being a business owner?
Advertising outside of social media. This is a work in progress. Looking to network and create more exposure.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your demographic well.
- Understand what your competition is doing, but don't obsess over it.
- Provide free information, communicate effectively, and operate with empathy.
Where can people find you and your business?
Website: https://linktr.ee/mfswellness
Facebook: https://www.facebook.com/mfswellness
Instagram: https://www.instagram.com/mfswellness/
Twitter: https://twitter.com/MfsWellness
LinkedIn: https://www.linkedin.com/in/michaelsinopoli/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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