Bold. Bossy. Beautiful. - MBKBeauty
Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Khamry Varfley, CEO of MBKBeauty, LLC., located in Providence, RI, USA.
What's your business, and who are your customers?
MBKBeauty is an e-commerce brand based here in Providence that specializes in your new favorite bath, body, and beauty products. MBKBeauty aims to challenge the rules of inclusivity and diversity to create a world of beauty that truly is for all of us by offering gender-neutral beauty products, creating products that are accessible (and affordable), and committing to beauty campaigns that are representative of our consumers. We cater to makeup beginners, makeup enthusiasts, professional makeup artists, and everyone in between.
Tell us about yourself
MBKBeauty was launched during the height of the COVID-19 pandemic with little to no financial backing, no business degree, no sales experience, and a dream.
As a professional makeup artist, while shopping for my professional kit, I don't feel represented by the models on the end caps, I don't see my ethos aligning with most of the big beauty companies, and Many of the products I used weren't cruelty-free or vegan which pushed me to create my own brand. I love what I do, and I love that folks love my products and see themselves represented through my brand.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is recently placing second in a business pitch competition, having had no business degree or sales experience prior to starting my business. It gave me confidence knowing that professionals in the industry believe in me and believe in my business.
What's one of the hardest things that come with being a business owner?
For me, it's doing everything at once. I am a one-man team, so I am my own marketing department, inventory department, salesperson, and bookkeeper---it can be challenging, but it is ultimately rewarding.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Seek out resources and funding in your area (local agencies are always willing to help), leverage your social media, and do your research (ask all the questions you have)!
Is there anything else you'd like to share?
To aspiring entrepreneurs, Don't be easily discouraged---consistency and persistence are key.
Where can people find you and your business?
Website: https://www.makeupbykham.com/
Instagram:
https://www.instagram.com/kham.ry/
https://www.instagram.com/makeupbykham/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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