Self-help for the Broken Hearted

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Max Jancar, Founder of Relationship Mastery LLC, located in Miami Beach, FL, USA.

What's your business, and who are your customers?

I'm a blogger and author who writes self-help advice for people going through heartbreak. I mainly monetize my blog through books, courses, and consulting services. My customer is anyone who wants to recover from their breakup, get back with their ex, or both. The demographic I'm targeting is 20-45-year-olds. And the psychographics is non-religious intellectuals who like self-improvement and practical philosophy.

Tell us about yourself

I'm Max, a 22-year-old digital entrepreneur from Slovenia. What got me started with this business — a.k.a. my origin story — is nothing special: I got dumped due to my emotional issues and got even more emotional issues as a result. And since my father was rather distant, my mother constantly minimized my problems and didn't want to deal with them, and I had no money for therapy; I started a blog where I wrote about my personal issues. It was a form of self-therapy. Over the years, however, it became less and less about self-therapy and more and more about excitement, novelty, and exploration — that's what essentially motivates me. In other words, the many self-development-related topics that I wrote about became my hobby, a passion per se. So I eventually turned that passion into a business.

What's your biggest accomplishment as a business owner?

Figuring out a business model that perfectly hits all the sweet spots:

The things I love to do.
The things I'm good at.
The things the market wants and pays good money for.

What's one of the hardest things that comes with being a business owner?

Balancing business and creativity. For example: sometimes I want to write an article on a topic that no one searches for (i.e., Reflecting on your death after a breakup), but I can't because I have other, a bit more boring, more important and urgent things to do.

Or another example: I sometimes don't want to write about a certain topic (for example: how to get your ex back under XYZ circumstances), but I have to because it's what my audience wants — and it brings a ton of money on the table that I can then leverage to free my time which helps me focus more on the creative tasks.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

While I can't give advice for every type of business out there since I only got successful in the content creation type, I will give my top 3 tips for that industry specifically:

Know exactly who you're creating content for and what problem you're helping them solve — then tailor your brand to this person. Also, study good marketing, branding, and market differentiation (not only in terms of demographics but also psychographics).
Figure out what needs to be said in your niche/industry that is currently not being said by anyone else — then say it. Questions all of the major assumptions within it and to innovate better solutions. Preferably also demonize everything and everyone else.
Study where the market is going. Always keep your thumb on its pulse. Where is the attention economy heading? Keep asking yourself this. Then marshal your business in that direction. For example, the trend in the past two years now in the content creation space clearly shows people are primarily consuming short-form, highly edited videos. Thus, consider making such videos. Or just look how no one is using Facebook to promote their articles or essays anymore — now people use Twitter for that. Thus, consider abandoning Facebook to promote your articles and double down on Twitter.

Where can people find you and your business?

Website: https://maxjancar.com/
Facebook: https://www.facebook.com/max.jancar.9/
Twitter: https://twitter.com/JancarMax

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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