Grow Your Business With Organic Social Media

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Terry Heath, COO of Maverrik, located in Plymouth, Devon, UK.

What's your business, and who are your customers?

In a nutshell, we are the UK's no.1 Social Selling Consultancy & Training Company. We work across multiple industry sectors helping Corporate Enterprises upskill their sales and marketing teams to gain new business through social selling. In the past 12 months, we have helped our clients secure over £25 million in new business, including the largest single sale of £2 million.

Tell us about yourself

I'm a 50-something, still looking for adventure in life. I've been married for over 30 years to a wonderful woman, and we have three children (and four guinea pigs.) I am blessed to live by the coast, so my favourite place to relax is in a kayak on open water.

Prior to moving into social selling consultancy & training, I was active in various sectors such as not-for-profit, international trade, and global media. In all of these roles, I have always sort to help others achieve their goals and excel over their competition. For many years, my roles have required me to understand and leverage social media, but it was never my primary focus.

Then in 2019, I had the opportunity to partner with my good friend Dean Seddon, to build a thriving and exciting company known as Maverrik. At Maverrik, we have set out 'Our global mission to help one million businesses grow'... and we do that through social selling.

Why is our company called Maverrik? Well, there is a great story of Samuel Maverick in the old wild west who refused to brand his cattle, while others around did brand their cattle. Each year, he would round up all the unbranded cows from the plains, and his herd grew each year exponentially. This was many due to the neglect of other farmers not branding their newborn cows each year. So, by darning to go against the conventions of the time, Samuel Maverick was able to increase his business.

We liked the idea of not playing by the old ways and creating new ways of building a business in a modern era.

What's your biggest accomplishment as a business owner?

The biggest accomplishment to date has to be negotiating the pandemic period and still being able to expand our team of competent multiskilled people from 12 to 45.

This growth did not come without its challenges and trials (and a few hairy month-ends), but the sleepless nights were worth it to get us to the place we are today.

What's one of the hardest things that come with being a business owner?

Managing the expectations of a progressive team while balancing the books each month can be tension that makes or breaks a business leader. Also, having faith in yourself to stretch the business in all areas and still attain your financial goals is tough at times.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Build the right team with the right people.
Create a team culture where it is safe to fail.
Be willing to take big risks to get big results.

Where can people find you and your business?

Website: https://maverrik.io/
Facebook: https://www.facebook.com/terryheath68
Instagram: https://www.instagram.com/mrtheath/
Twitter: https://twitter.com/mrtheath
LinkedIn: https://www.linkedin.com/in/mrtheath/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.