Content Sweet Spot - Matthew Biggar

Team Subkit -

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Matt Biggar, a business consultant based in Calgary, AB, Canada.

What's your business, and who are your customers?

Coaching Solopreneurs to find their Content Sweet Spot so they can engage audiences with video.

Tell us about yourself

When I was in my 20's, I was working in a toxic environment in an unfulfilling career as an apprentice electrician. I was bullied, disrespected, and treated like I was worthless by my peers. This drove me to seek a new career through self-employment that leads to happiness and fulfillment through contribution to others.

What's your biggest accomplishment as a business owner?

Taking the leap of faith to quit a well-paying career in Telecommunications to become self-employed full-time.

What's one of the hardest things that comes with being a business owner?

Investing your time wisely in the activities that move you towards your goal one small step at a time while avoiding the shiny objects that slow you down.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Before you take the leap, get really clear on what you stand for, what your principles are, and what your offers are.
  2. Don't waste time trying to build courses without an engaged audience. Be mindful of your influences.
  3. Congruence is your compass, fulfillment is non-negotiable, and alignment equals authenticity.

Where can people find you and your business?

Website: https://www.matthewbiggar.com/
LinkedIn: https://www.linkedin.com/in/matthewbiggar/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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