Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Bailey Quirion, Founder of Matriiva, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Matriiva provides on-demand support through digital courses and 1:1 virtual counseling for those who have experienced a pregnancy loss or are pregnant after experiencing a previous loss.

We provide three on-demand courses:

  • Early Pregnancy Loss Course for those who have experienced a miscarriage between - and 20 weeks
  • Late Pregnancy Loss Course for those who have experienced a stillbirth between 20 and 40 weeks
  • Pregnancy After Loss Course for those who are pregnant after previously experiencing a loss

Our goal is to empower anyone of any age and demographic who has experienced a miscarriage or stillbirth or is pregnant or considering becoming pregnant after a previous loss. We want to support all individuals and families as they navigate this challenging time.

Tell us about yourself

I am a trained women's & infant nurse with a specialty in pregnancy loss and bereavement. I have seen firsthand the ways in which our healthcare system is not fully able to support reproductive health from all perspectives (mental, physical, and emotional) and the challenges that ultimately come with reproductive health, one of those being pregnancy loss.

I have personally witnessed the lack of resources available to those impacted by pregnancy loss - whether it is available healthcare providers, information, services, support, or even a private room to discuss a loss in a busy emergency department, our healthcare system is simply not equipped.

I started Matriiva because I wanted to ensure that all individuals and couples had equal and adequate access to pregnancy loss support - empowering those who have had a miscarriage, a stillbirth, or are going through a pregnancy after previously experiencing a loss.

I want women and couples to be educated and feel empowered during this challenging time. This means providing them with additional resources that can help them to process their loss, physically and emotionally heal, and, most of all, not be ashamed to talk about it.

Assisting as many individuals & couples as I can to better understand pregnancy loss while equipping them with the tools they need to grieve and heal is what motivates me each day.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is filling a gap that is crucially needed within our healthcare system while doing something that I am passionate about.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is figuring out the ever-evolving needs of customers and how they want to access tools like ours. Our customers are predominantly Millenials, but we do target Gen Z as well. Keeping up with the trends of knowing where your audience is is a challenge. Being a sensitive topic business, we have to be extremely mindful of how we use our words and how we are supporting our audience and their needs, especially across different channels of delivery.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start - there is never going to be a perfect time.
  2. Have a budget of what you're willing to spend on your startup costs. You don't need a ton of money to bring an idea to life - but know what it is you are willing to commit to.
  3. Tell everyone you speak to - from friends to family to strangers - about your business. They will hold you accountable just by knowing you are working on it, and they are a great word-of-mouth machine when you are ready to launch and grow.

Where can people find you and your business?

Website: https://www.matriiva.com/
Instagram: https://www.instagram.com/matriiva/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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