Taking the Guesswork Out

Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Patrick Levesque, co-founder of MASC, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

Since 2007, our mission as men's skincare & grooming experts has been to offer men of all ages the tools and information necessary to maintain a healthy and well-groomed appearance in a simple, no-fuss manner. MASC is an industry leader in men's skincare & grooming, and we have a brick & mortar store in Vancouver, as well as an online store. We pride ourselves on offering the best brands and products available to men from all over the world, coupled with unmatched customer service.

Our customers are guys who are working to be better versions of themselves. To us, that's inspiring and should be celebrated. Because the work is not only happening on the outside, with daily skincare and grooming routines, it's also happening on the inside, with self-growth and reflection. By offering men the best skincare and grooming products, tools, and information, MASC is at the starting point of every man's personal and lifelong journey of self-improvement that goes beyond outward appearances. When you look and feel your best, you're better equipped to take on the many new challenges of today's world and make a real difference. After all, real change often begins with the man in the mirror.

Tell us about yourself

We got started with MASC 15 years ago when it was much harder to find a selection of men's products all in one location in an unintimidating environment. What motivates us each day is helping guys boost their confidence by using quality products that give them the results they desire.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment as a business owner is that we are still standing strong with a great reputation after 15 years and after a global pandemic. We are pretty grateful to have been able to get this far.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is wearing so many hats and finding a work/life balance. You have to continue to grow and evolve as a business. You can only do so much yourself, so knowing your own limits and creating a healthy life balance is very important.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Do your research and business planning to make the leap, be ready to make sacrifices (time, money, etc.) as you get started, and minimize risk where you can.

Where can people find you and your business?

Website: https://shopmasc.com/
Facebook: https://www.facebook.com/shopmasc
Instagram: https://www.instagram.com/shopmasc/
Twitter: https://twitter.com/shopmasc

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.