Helping You Reach Your Business Goals

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Terri Hoffman, founder and CEO of Marketing Refresh, located in Houston, TX, USA.

What's your business, and who are your customers?

Marketing Refresh is a digital marketing agency specializing in B2B lead generation for architects, engineers, construction, manufacturing, and other industrial businesses with sales teams who need to grow revenue.

Tell us about yourself

I started Marketing Refresh in 2009 with the goal of providing high-end marketing solutions to small and mid-sized companies. Over the years, as our company has grown and our client base has expanded, I saw an opportunity to focus on industrial companies with a B2B offering. My experience working with these companies is that many of them don't realize that they can get a positive ROI with an investment in digital marketing. Our team is obsessed with helping our clients grow their revenue by making data-driven recommendations.

I am motivated to go out and find the next companies for us to work with to help them, as well as my employees, grow in their careers.

What's your biggest accomplishment as a business owner?

Creating a positive company culture that believes in continuous personal growth, as well as giving back to our community.

What's one of the hardest things that comes with being a business owner?

Continuously learning new skills. I am amazed every year by how much I am personally challenged to improve in areas I never expected. It's hard but also exhilarating. I also think it connects back to one of the most valuable skills in life -- being able to grow and change as the world around us changes.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Learn your main financial statements and how they work together.
Establish a strong company culture supported by an operational system.
Be patient and embrace change.

Where can people find you and your business?

Website: https://www.marketingrefresh.com/
Facebook: https://www.facebook.com/MarketingRefresh
Instagram: https://www.instagram.com/marketing_refresh/
Twitter: https://twitter.com/MrketingRefresh
LinkedIn: https://www.linkedin.com/company/marketing-refresh/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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