Building Financial Literacy & Security

Interested in starting your own entrepreneurial journey in finance but unsure what to expect? Then read up on our interview with Ruth Morello, Founder of Mama Thrifty LLC, located in Plano, IL, USA.

What's your business, and who are your customers?

I'm a Personal Finance Blogger and Coach. I specialize in helping women entering a new chapter in their lives and who are unfamiliar with taking care of their finances. Together we build the skills and mindset needed for confidence, success, and financial security.

Tell us about yourself

I was bitten by the entrepreneurial bug at a young age but didn't get to put that bug into full flight until my kids were grown. A sleepless night had me produce a multi-page outline of what I wanted to do with the rest of my life. This outline combined my economics degree, teaching middle-schoolers about money, and a myriad of real-life challenges to share what I learned and continue to learn about personal finances. I really enjoy the opportunities for growth and learning every day!

What's your biggest accomplishment as a business owner?

I am building a really nice network. I have a network of people and services that I have vetted so that I get to play a bit of matchmaking between my clients and business owners that I have come to know. I enjoy matching a client's needs and desires with another business owner that will help them to accomplish their financial goals.

What's one of the hardest things that comes with being a business owner?

I have found that being mindful of my cash flow is one of the larger challenges of owning a small business. Of course, record-keeping is not a lot of fun, either.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Clarify who you want to serve and how.
Resist the urge to do "all the things" at once.
Don't be discouraged if your business doesn't take off immediately; you are running your own race.

Where can people find you and your business?

Website: https://mamathrifty.com/
Facebook: https://www.facebook.com/ruth.morello.3
LinkedIn: https://www.linkedin.com/in/ruth-morello-9123713b/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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