Erasing the Margins - LWC Studios

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Juleyka Lantigua, CEO of LWC Studios, located in Washington, DC, USA.

What's your business, and who are your customers?

LWC Studios is primarily a podcast production company, serving companies and other institutions that use podcasts to connect to their customers and consumer base. Our clients include the OWN network, Marvel Studios, McMillan Publishers, Penn State University, and other national for-profit and non-profit entities.

Tell us about yourself

I'm a media veteran with over twenty years in print, digital and audio--mostly in journalism and non-fiction storytelling. Before starting LWC Studios five years ago, I was the head of a news desk at NPR headquarters in Washington, DC, and an editor at The Atlantic magazine. In short, I fell in love with the creative collaboration to tell stories using only audio. I realized that it was a perfect way to grow as a storyteller. My daily motivation is that because we focus on working with and telling original stories by and for people of color in the United States, we have endless possibilities in terms of subject matter, format, language, and everything else that goes into our work. There is no limit to the work we can do, which is so exciting as a creative person.

What's your biggest accomplishment as a business owner?

Assembling one of the best teams in the business is what I am proudest of. I call them The Avengers because each brings superpowers to our work, and together we're unstoppable.

What's one of the hardest things that come with being a business owner?

Like most business owners, I stress about money most: chasing payments, getting loans, ensuring that you pay fairly, being able to offer your team perks, being competitive for new talent, and keeping the company going in general.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Find at least one partner willing to share the joys and responsibilities of starting the business.
2. Identify the real reason for starting the business (making money is not a reason, that is a result once you focus on doing something that really matters to you).
3. Give yourself a realistic timeline to accomplish 3-5 goals (small, medium, large, huge). Based on how you do that, evaluate if you should continue.

Where can people find you and your business?

Website: https://lwcstudios.com/
Facebook: https://www.facebook.com/juleyka.lantigua
Instagram: https://www.instagram.com/juleykalantigua/
LinkedIn: https://www.linkedin.com/in/juleykalantigua/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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