Give Your Brows the Lush Experience

Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Crystal White, Owner of Lush Brows by Cris, located in Charlotte, NC, USA.

What's your business, and who are your customers?

Lush Brows by Cris is a brow studio located in Charlotte, NC. I am a Certified Permanent Makeup Artist who specializes in Microshading. We enhance women's confidence through their brows and give them the brows they desire.

Tell us about yourself

I was born and raised in Atlanta, GA, and moved to Charlotte, NC, two years ago with my family. I took our move as a restart to do everything I always wanted. After my graduate school closed down, I experienced postpartum and high levels of work stress because I was not happy career-wise working a 9 to 5, and I felt I was not fulfilling my purpose. When I moved to Charlotte, I took a leap of faith and vowed only to do what makes me happy. I took a Microshading class and have been happy ever since. It was one of the best decisions I ever made.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is seeing my clients smile after I have completed their brow service. When I see that they are happy with their results, I feel that I have fulfilled my purpose: helping people feel good about themselves.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is having to do it all. I am a marketer, photographer, social media strategist, secretary, decorator, and artist. It can get very overwhelming sometimes

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Stay consistent. Always remember why you started your business.
Research. Know everything you can possibly know about your field because there is always room to grow.
Stay motivated. Sometimes your business will slow down in the slow months, and you may get discouraged. Stay motivated and keep going through the rough times.

Where can people find you and your business?

Website: https://www.lushbrowsbycris.com/
Facebook: https://www.facebook.com/lushbrowsbycris
Instagram: https://www.instagram.com/lushbrowsbycris/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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