Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Lucie Morin, founder of Lucie Morin Coaching, located in Kapuskasing, ON, Canada.
What's your business, and who are your customers?
My business is called Lucie Morin Coaching. It offers a personalized and customized service to its clientele. Through coaching, I encourage the development of each individual towards the fulfillment of their aspirations, greater self-acceptance, and self-love. Services are offered with respect and kindness in a non-judgmental atmosphere. As a coach, I am a dedicated partner committed to supporting my client in achieving results and increasing happiness. The sessions are offered online, so they are accessible to everyone regardless of geographic location. In addition to the coaching services, I recently started collaborating with other colleagues in offering workshops on Self-Love and Self-Compassion.
My clients are courageous women and men between 18 and 75 who want support to:
• Create a successful and meaningful change in their personal, educational, or professional life.
• Overcome a challenge.
• Experience a personal or professional transition with success.
• Explore options and make decisions that will increase their happiness.
• Identify and change a limiting belief or unwanted behaviour.
• Increase Self-Love and Self-Compassion in their life.
Tell us about yourself
I am 56 years old and have been married for 27 years. We have two daughters (24 and 25 years old), one of which joined our family eight years ago. I have lived in Northern Ontario most of my life, but I have also lived in Ottawa, Sudbury, Sturgeon Falls, and Stoney Creek (Hamilton). I am presently on my 3rd career path.
My first career began in 1990, following the completion of a Bachelor's degree in Psychology and a Master's degree in Marital Therapy. I worked in the Northern Ontario communities for 14 years in the field of counseling and mental health.
In 2004, I decided to return to school to complete a Bachelor of Education degree. Upon graduation, I began my second career, this time in education. For the next 15 years, I worked as a kindergarten teacher (five years) and then in special education services (10 years). I retired from the education field in September 2020, and I opened my coaching practice the following month. I had been taking Coaching Courses since 2016, so I was excited to start my Professional Coaching Business.
Coaching to me is a wonderful career path, but it's more than that. It gives me a chance to grow continuously as a person as much as a coach. I also find it so stimulating to be able to support others in their transformation towards what they really want to be. Coaching is a partnership where the client is considered the expert of his life. Being chosen by a client to be a partner and witness of their inner process and the flow of creativity that allows change towards what they really want in their life is an honor and a privilege.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as an entrepreneur was daring to be seen. When you work for provincial and federal-funded organizations, as I did for almost 30 years, you don't have to sell your services and demonstrate your skills to the public.
As an entrepreneur, I have to post pictures, advertise, and post on social media to get my name out there and attract my clients. And coaching is not included in the employee's benefits package in Ontario, so I have to find clients who are willing to pay for my services out of their own pocket.
What's one of the hardest things that come with being a business owner?
To me, one of the hardest things about being a business owner is that there is no guarantee of success. I realized that having a vision and enthusiasm is great, but you also need to constantly put in the hours and the financial investment to build your business day by day, even when you don’t see the results as fast as you would like to. There is always more to do to promote or improve the services and the business as a whole. Innovation and creativity need to be accessed on a daily basis!
It’s exciting, scary, risky, demanding, stimulating, and rewarding all at the same time!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get comfortable with social media.
- Be patient. Building a clientele does not happen overnight.
- Choose a domain that you absolutely love. It will give you the motivation to continue through hard times.
Is there anything else you'd like to share?
Don't wait until everything is perfect before you start because you may never start.
Where can people find you and your business?
Facebook: https://www.facebook.com/luciemorincoaching
LinkedIn: https://www.linkedin.com/in/lucie-morin-66b62684/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.
