Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jen Hinch, Partner of Lucid Water Co. Ltd., located in Aldergrove, BC, Canada.
What's your business, and who are your customers?
Lucid Water Co. provides fresh, filtered water with no fuss. We all know that drinking water is an important part of your healthy lifestyle. At Lucid Water, we believe people will drink more water if it's convenient and great tasting. We believe in providing a sustainable and affordable water solution that eliminates the need for single-use plastic water bottles. We install and service in both residential and commercial spaces.
Tell us about yourself
When I was a child, I remember opening the fridge door, and there was that bright orange, purple, red, or green jug of Kool-Aid. It was always there – with tons of sugar. As a child, I didn't really know any better. But I developed a lot of cavities, and other health problems that I'm sure stemmed from all that intake of sugar. So when I brought my first child into the world, I knew I wanted to replace that jug of Kool-Aid with healthy, clean, pure water. Because we all know that drinking water is the most vital thing we can do to keep us healthy. And I know that if it tastes really good, if it is convenient and accessible, and if it's clean and pure by filtering out all the impurities, then we will reap the ultimate benefits. For me, this symbolizes so much. Because I've had to walk a long hard road over the past several years in order to bring the absolute best water to your home and office. I've had my integrity challenged, and I've had to rise higher. I've been to the point of nearly going bankrupt, and yet I've not given up on my vision to bring clean, beautiful water to every home and office. I could have given up, but I didn't. Over and over again, I fought this battle to be here because I believe in the power that this simple thing can have in our everyday lives. And I will always stand true to my values. My integrity stands behind my company and my water filtration products.
What's your biggest accomplishment as a business owner?
When a customer rents a Lucid water dispenser or filtration system, they are not locked into any kind of contract. The agreement is a month-to-month rental agreement, and they can cancel at any time. Despite this, many of my customers have remained loyal to me from the very beginning - since 1999, when I started this business. I think this shows that I do what I promised I would do. And I'm very proud of the service we provide. Many customers have written amazing reviews. I'm very proud that I contribute to people's healthy lifestyles every day, all while minimizing negative impacts on the environment. This is why I enjoy coming to work everyday.
What's one of the hardest things that comes with being a business owner?
Sales. You can have the best product in the world, but if you can't sell it to others, then your company will not succeed. You have to constantly keep learning the best sales techniques, and you have to put yourself out there and ask for a sale. You will get a lot of no's before you get a yes. This is hard on the psyche, but you can't take it personally. You have to just keep trying.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Take time for yourself. You can't let your business run your life.
- Keep on top of all the current trends and techniques that will help you succeed in your business. Never stop learning.
- Always have integrity. People will want to keep doing business with you if you do what you say you're going to do.
Where can people find you and your business?
Website: https://www.lucidwaterco.com/
Facebook: https://www.facebook.com/LucidWaterCo
Instagram: https://www.instagram.com/lucidwaterco/
LinkedIn: https://www.linkedin.com/in/jenny-hinch-a536b370/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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