Quality. Handmade. Natural. - Lucid Dreams Candle Co.
Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Cam Jones, Founder of Lucid Dreams Candle Co., located in Lithonia, GA, USA.
What's your business, and who are your customers?
My business is candles and more! We offer products in all things smell-good. Imagine taking a nice bath with one of our amazing candles lit while using our body wash, getting out and using our body cream, and topping it off by using our body spray. Talk about smelling good. Then to help set the mood while you dress, you use one of our top-tier room sprays. We’ve got a product for every person in any circumstance!
Tell us about yourself
I am a huge lover of candles. I burn them day in and day out. If you ask anyone that knows me, they’ll tell you I’ve always been about smelling nice myself and things around me smelling nice. It’s one of the most memorable things a person can experience about you. I wanted to start a journey to provide those things to others. I’m motivated to keep going daily because I use my own products, of course, so when I’m out, or someone visits my home, and they’re so taken in by what they’re smelling, to know that it’s my product, let’s me know I’m on the right track.
What's your biggest accomplishment as a business owner?
My goal is to make my customers happy and sell quality products. So my biggest accomplishment would have to be selling smell-good products that I can be proud of. Something I know I’d want to buy myself and something that people want to buy. You get a quality product for a reasonable price, and that is an accomplishment for me.
What's one of the hardest things that come with being a business owner?
One of the hardest things that come with being a business owner would be marketing and finding ways to get yourself out there and bring in new audiences. People often have brands they’re already familiar with and like to shop with for their needs, so with a company like mine, although aesthetically pleasing, you don’t buy for the look usually; you buy for the smell, so it can be difficult to convince customers online.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Just go for it! Get a business plan. Figure out where you want to go and the steps you plan to take to get there. Do lots of research to decide how you want to brand yourself. Be consistent. Times get difficult, and you may get discouraged but do not give up. And most importantly, do not expect success to happen overnight. It will take time. Maybe even years for some. You cannot give up. When you feel unmotivated, push a little harder, and surround yourself with like-minded individuals that can provide you with support and ideas.
Is there anything else you'd like to share?
Please take a moment to check us out on all social platforms. We are all about the customer experience, so I guarantee it will be a great one. Thank you all so much for reading and for your continued support.
Where can people find you and your business?
Website: https://www.luciddreamscandleco.com/
Facebook: https://www.facebook.com/luciddreamscandleco/
Instagram: https://www.instagram.com/luciddreams.candleco/
Twitter: https://twitter.com/LucidDreamsCC
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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