Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Loyla Louvis, a parenting and life coach based in Canton, OH, USA.
What's your business, and who are your customers?
I'm a Certified Parenting & Life Coach for Mothers In Training. I help moms develop customized words, actions, and mindsets that better fit the unique nature of their child for stronger bonds of connection.
Tell us about yourself
As a young single parent with no real strategy or role model, I was no stranger to the challenges some families face today. The journey started off on a rocky road. Broken relationships set the stage for a marriage destined for disaster and heartache. Divorced at the age of 24, with a sweet, strong-willed child to care for, single parenting and long hours of work consumed daily life. Those days were riddled with financial concerns, health issues, loneliness, and growing despair. However, those early years were the starting point of a long journey of exploration. We all start with a dream filled with excitement and wonder, but when the stress of life begins to creep into the home, we tend to react rather than respond. Excitement and hope can fade as disappointments find their way into relationships.
After years of helping others resolve parenting challenges, and receiving encouragement from like-minded professionals, Mothers In Training, LLC became a reality in 2010. It is a privilege and honor to come alongside my clients. It's a calling in my life. All the events of my own journey find their meaning and purpose in that those experiences have equipped me to help others organically and authentically.
What's your biggest accomplishment as a business owner?
I've helped thousands of moms reclaim their confidence in parenting and overcome the self-doubt that quickly creeps into a mom's journey. Most importantly, I've helped moms develop a closer relationship with their kids. I was able to do that through the use of social media, virtual events, and writing as a columnist. I'm proud of the impact my business has had on so many!
What's one of the hardest things that comes with being a business owner?
There are so many moving pieces as a business owner. I've had to learn much more about running a business's back end than I ever anticipated. I discovered the hard way that you can't hire help if you don't know enough about the job description to do it yourself.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your target audience as well as you know yourself.
- Learn how to talk and write about your service and products in a way that speaks your customer's language.
- At the end of the day, it's not about communicating your services; it's about connecting with the people you want to do business with.
Where can people find you and your business?
Website: https://www.mothersintraining.org/
Facebook: https://www.facebook.com/Raisingstrongwilledkids/
Instagram: https://www.instagram.com/mothersintraining/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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