Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Jerónimo Dorbecker, Co-Founder of Local Mezcal, located in Cuauhtemoc, Ciudad de México, Mexico.
What's your business, and who are your customers?
We sell, produce, and commercialize a mezcal brand, and our customers are of legal drinking age, explorers that want to learn a little more about new experiences and risk trying new things.
Tell us about yourself
I'm an engineer in mechatronics and passionate about mezcal. I started LOCAL with a couple of friends, Eduardo and Alexander, that had the same dream of showing the world this spirit called "the liquid culture of Mexico."
What's your biggest accomplishment as a business owner?
To get our brand recognized in Mexico and exported to Europe, Canada, and the USA.
What's one of the hardest things that come with being a business owner?
I think our hardest thing might be to get recognized, considering the monsters of this market. We still have a long way to go, but our strategy is strong and replicable.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Never let anyone tell you that your qualities are a problem.
- Consider that everything is possible.
- Select your partners carefully. You are going to work with them all the way.
Where can people find you and your business?
Website: https://www.mezcallocal.com/
Facebook: https://www.facebook.com/MezcalLocal/
Instagram: https://www.instagram.com/mezcal_local/
Twitter: https://twitter.com/mezcal_local
LinkedIn:
https://www.linkedin.com/company/mezcal-local/
https://www.linkedin.com/in/jerónimo-dorbecker-57a73a65/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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