Hand-poured With Love - Liza’s Candles and Things

Team Subkit -

Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Banicia McCarthy, owner of Liza’s Candles and Things, located in Irving, TX, USA.

What's your business, and who are your customers?

My business consists of candles, wax melts, room sprays, and car fresheners. My customers are a variety. They come from different states and small towns and are regular everyday people who are not looking to spend a lot of money to make their home or car smell great. I encourage my readers to support my small business because I am local to the community, and I’m invested in the community’s well-being and its future.

Tell us about yourself

My name is Banicia McCarthy, and I’m from Winnsboro, Louisiana. I started this business by watching videos of different candle makers. I have always had a passion for candles and other things. What motivates me is knowing that I will have a storefront of my own one day. Also, knowing that I am my own boss.

What's your biggest accomplishment as a business owner?

My biggest accomplishment would be growing my business and shipping to different states.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is understanding the risks and the rewards.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Go the extra mile with your customer service.
  2. Learn how to interrogate your social media to grow your online footprint carefully.
  3. Know your targeted audience.

Where can people find you and your business?

Facebook: https://www.facebook.com/Lizascandlesandthings/
Instagram: https://www.instagram.com/lizas_candles_and_things/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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