Reach Your Highest Potential

Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Floyd Spence, founder of Live Full Inc., located in Toronto, ON, Canada.

What's your business, and who are your customers?

I am in the business of helping people become their best. Hence as a speaker and high-performance coach specializing in optimal human performance and achievement, I help business leaders, entrepreneurs, and success-oriented people reach their highest potential and achieve their impossible goals.

Tell us about yourself

I came from humble beginnings, being the sixth of eight children. I grew up in poverty, and it negatively impacted my self-esteem and academic performance during my high school years. However, through a shift in my mindset and persistence and a refusal to allow my past to determine my future, I was able to beat the odds, graduate from university with three degrees, and now own a successful consulting business.

I got into the personal development business because I wanted to create a learning experience for others, which got me committed to personal and professional development over the past two decades. Consequently, I start each day driven by the desire to become my best and help others do the same. I believe greatness resides in all of us, not just some of us, and I am on a mission to help people unlock their greatness and achieve their dream.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is that of experiencing fulfillment in helping others achieve their goals and realize their dreams while at the same time earning a good income so that I can create financial freedom for my family.

What's one of the hardest things that come with being a business owner?

One of the hardest things in becoming a business owner is dealing with failure. As a business owner, failure is inevitable, but I have learned over the years to accept failure as feedback, learn from them and use them as a learning experience to become wiser and a better entrepreneur.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Get clear on your products or services. Decide on what product or services you are offering and make sure the product or service is geared towards solving a problem that a lot of people have.
Have a marketing strategy. It doesn't matter how good your product is, if no one knows about it, you will not do well. So give attention to marketing your business at all times.
Learn to manage your money. As a business owner, you have to learn how to manage your income and expenditure. Money is fuel for the business, and so you need to get clear on how much you need to earn, how much to pay yourself and how much to reinvest into your business.

It is important to work on your mindset every day as a business owner. There will be times when you may doubt yourself or when things don't go as planned. Whenever these challenges come your way, just remember why you got started in the first place and see the challenges as an opportunity to grow and become innovative.

Where can people find you and your business?

Website: https://www.floydspence.com/
Facebook: https://www.facebook.com/floyd.spence.3
Instagram: https://www.instagram.com/DrFloydSpence/
Twitter: https://twitter.com/Drfloydspence
LinkedIn: https://www.linkedin.com/in/drfloydspence/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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