Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Lianne Ezer, founder of Lianne Ezer Coaching, located in Toronto, ON, Canada.
What's your business, and who are your customers?
I am a performance and leadership coach in Toronto, Ontario. My typical clients are CEOs, founders, and leaders in the fields of Healthcare, Life Science, and Technology. They generally appear to be highly successful. Yet, they struggle with decreasing performance, difficulty managing conflict, and poor work-life balance. Their days are often filled with stress, frustration, and uncertainty. My clients hire me to help them become calm, confident, and impactful leaders.
Tell us about yourself
I was born in South Africa. When I was 18, I left my family and packed everything I owned into two small suitcases to move to Canada. Having just graduated high school, I had barely any money, so I took out loans and worked part-time to fund my university degrees in Engineering and Business.
A few years after I had started working, I began to think of launching my own business, so I could bring more freedom and flexibility into my life.
When I first opened my business in the healthcare field, I was excited, yet each day became more of a struggle as time went on. I was constantly stressed over the challenges that came up. I didn't have enough time to spend with my family, and I lived in constant fear that my business would fail.
I realized that my situation needed to change, so I sold my company. I began to learn as much as possible about what it takes to succeed in business. I started to mentor other small business owners to help them build their companies, and I learned that stress and uncertainty are everyday struggles for many entrepreneurs.
I discovered that to be successful as an entrepreneur, it is essential to learn how to overcome challenges with a positive attitude. My mission is now to support small business owners struggling with stress, uncertainty, and low confidence. I am passionate about teaching them how they can develop an optimistic attitude, increase their productivity, and bring more calm and happiness into their lives.
What's your biggest accomplishment as a business owner?
There is no better sense of fulfillment for me than when formerly struggling clients tell me how my program has transformed their lives. I am so grateful that, each day, I have the opportunity to inspire my clients to achieve outcomes in their lives that they did not think were possible.
What's one of the hardest things that come with being a business owner?
One of the most challenging aspects of business ownership is navigating through the unknowns and staying focused on your vision. As we have seen from the events of the last two years, there is a great deal of risk involved in entrepreneurship, and nothing is certain. So, you have to be ready to change, adapt and stay motivated to provide value to your customers and clients.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Listen to your customers, understand what they want, and find a way to provide that to them. When you truly understand your customers, you can communicate with them in a way that motivates them to buy your products or services.
- Create a long-term vision of success and break that down into a step-by-step plan. The key to achieving results is not trying to do everything at once. Focus on one step at a time.
- Find a mentor, a coach, or a group of other business owners who you can connect with to share ideas.
Is there anything else you'd like to share?
Remember, success is a journey, not a destination. So, believe in yourself and enjoy the process of building your business.
Where can people find you and your business?
Website: https://www.lianneezer.com/
LinkedIn: https://www.linkedin.com/in/lianneezer/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.
