Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with William Kaper, Founder of Leverage Loop LLC, located in Prosperity, PA, USA.

What's your business, and who are your customers?

Leverage Loop is a technology advisory, executive coaching, and fractional product and technology executive consulting services company. Our customers are early to mid-stage start-ups and bootstrapped technology SMBs.

Tell us about yourself

I have been a software engineer and technology executive for over 20 years. For the past 4 years, I've been an executive at software start-ups, and over the last 3 years, I've been mentoring other CTOs and CEOs as a passion. I even invested in one company after I mentored and got to know their leadership over a year time-frame. I decided this past fall to take a shot at turning this passion into a business where I can invest time and energy into other start-ups and tie my success to their future success by taking a large portion of what I would charge as equity or some other compensation tied to long term success.

What's your biggest accomplishment as a business owner?

Since I'm getting started, I would say building a base of potential long-term partners (customers) and getting the business and the model off the ground.

What's one of the hardest things that comes with being a business owner?

The uncertainty of future success. I realize that to build a long-term business; I need to hustle every day. Even if things go from famine to feast, I need to keep hustling because feast can go right back to famine quickly.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure the reasons you want to do it aren't superficial (you want a title, or you want to tell others that you are an entrepreneur).
  2. The grind is long, so you need to be committed to the long term. Don't be afraid to pivot, but understand Rome wasn't built in a day, so you need to be consistently persistent.
  3. Don't be afraid to fail fast. You will learn far more from a raging failure than you will from a mediocre success. View every big or small failure as an opportunity to learn and refine your approach.

Where can people find you and your business?

Website: https://www.lvgloop.com/
LinkedIn: https://www.linkedin.com/in/wjkaper/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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