Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ryan Ognibene, Co-Founder of LEVER Movement, located in Boulder, CO, USA.
What's your business, and who are your customers?
LEVER is the only portable running and rehab tool that allows the user to take off <45lbs of their body weight, allowing any athlete or individual to improve their movement. Our customers range from Gold Medal Olympians, everyday athletes, and those returning from injury.
Tell us about yourself
I'm an endurance athlete with an engineering degree from CU Boulder. I've always had a desire to start my own business and am constantly looking at products with an eye toward design and usability.
Out on a run with a neighbor (and soon-to-be co-founder), we were discussing product ideas and were shocked to find body weight support was something that existed but was virtually inaccessible to the masses. That's what set us in motion to design a simple solution that would not only allow individuals to personally own this technology but also be ultra light-weight and portable.
What keeps me motivated each day are the amazing stories of individuals using our product and seeing firsthand how LEVER has impacted their lives. We have customers that have crushed a personal best using our system, moms that were able to stay active during pregnancy, and individuals who have returned to running after injury.
What's your biggest accomplishment as a business owner?
Creating a product that makes a real difference in people's lives.
What's one of the hardest things that come with being a business owner?
Dealing with all the small, monotonous behind-the-scenes tasks that are required to run a business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get creative: As a start-up, you can really be creative in your marketing and really stretch your dollars.
- Find time for yourself each day: This will allow you to continue being innovative and open your mind to being more efficient.
- Team: Surround yourself with a team that is as dedicated as you and really focuses on good communication.
Where can people find you and your business?
Website: https://levermovement.com/
Facebook: https://www.facebook.com/LeverMovement/
Instagram: https://www.instagram.com/levermovement/
Twitter: https://twitter.com/levermovement
LinkedIn: https://www.linkedin.com/company/lever-movement/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.