Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Lee Duance, a high performance and fitness coach at LD performance Training, located in Cardiff, Wales, UK.
What's your business, and who are your customers?
We are an Individual coaching brand. We coach individuals in the functional fitness world. We work with everyone individually, Whether it's elite athletes, college athletes, teen athletes, everyday gym users, mums, and dads, etc.
Tell us about yourself
I'm a former Royal Who lived and breathed fitness. Every day I would watch and read fitness-related videos and books. When I liked the Marines, I got offered a job at a local CrossFit gym and became a coach. Coached members daily and started taking members on board for personal training sessions and wanting to become better. That's when I decided to go online and grow and start coaching clients online as well as in the gym.
What's your biggest accomplishment as a business owner?
Coaching a client to lose over 100 lbs in weight and keep it off. The other end of the scale is coaching an athlete to the elite level.
What's one of the hardest things that comes with being a business owner?
With being in the fitness industry, it's a small sector, and you need to find a market and go after it.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Get started, do research and find a market to target. Wants to be something someone ain't isn't doing yet. Build a brand on social media and get a following and build a relationship with customers. Also, a great way to build up to a product launch. Keep consistent and put in the hours early. It will pay off in the long run.
Where can people find you and your business?
Facebook: https://www.facebook.com/CardiffStrengthCoach
Instagram: https://www.instagram.com/leeduance/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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