Brand Architects: Shai Eisenman of Bubble Skincare

You're a teenager, standing in the skincare aisle of your local drugstore. The shelves are lined with the same old products your parents used. Nothing seems to speak to you or your skin concerns. Sound familiar?

Bubble Skincare founder and CEO Shai Eisenman thought so too. That's why she decided to shake things up in the world of affordable skincare.

My conversation with her revealed a brand that's more than its products—it's a philosophy, a community, and a testament to what happens when you truly listen to those you serve.

A Community-Driven Approach

Bubble Skincare didn't start in a lab or a boardroom. It began with conversations. Shai sat down with 200 young people and asked them a simple question: "What do you want from your skincare?"

Their answers sparked an idea. What if there was a skincare brand that actually listened to its customers? Not just once, but all the time?

Fast forward to today, and Bubble has a community of 20,000 people who have a say in every product they make. It's like having 20,000 co-creators!

"We have a community of about 20,000 people that are part of every decision we make, and they tell us essentially what our roadmap should be. We just follow their instructions, essentially," Shai explains.

Quality Without the Markup

Here's a little secret about the beauty industry: Those $100 serums? They don't need to cost that much. Shai realized that by cutting profit margins, Bubble could offer top-notch skincare at drugstore prices.

The result? Products that feel like they should cost $100, but actually go for $15-$17. It's not magic – it's just smart business.

Shai puts it bluntly: "We felt like beauty companies take a really, really high margin and you could really bring to people a much better, much higher quality product, prestige offering for a really affordable price point just by cutting the margins."

Keeping It Real

In an industry full of buzzwords and fancy packaging, Bubble keeps things simple. No unnecessary ingredients. No artificial fragrances. No dyes. Just stuff that actually works for your skin.

Take their purple clay mask, for example. The color comes from natural Brazilian clay, not artificial dyes. Sometimes the shade varies a bit – because, well, nature isn't perfect. And that's okay!

"We would never, ever, ever add any artificial dye to it. We would never enhance the color of it," Shai affirms. "It's like no two lemons will be alike. Like when you source everything naturally, it's never gonna be 100% the exact same color in a different harvest."

More Than Skin Deep

For Shai, Bubble is about more than just clear skin. It's about feeling confident and ready to face the world. Because let's be real – we've all had those days where a pimple feels like it's the only thing people see.

Shai shares her personal experience: "I personally struggled with acne a lot when I was younger and also as an adult throughout pregnancies and different situations in life. And your skin can influence your mental health in a very extreme way."

That's why Bubble talks about mental health too. They share resources and tips, recognizing that true self-care goes beyond skincare.

Looking Ahead

So what's next for Bubble? Shai's focused on doing what they do best: creating great skincare. There's still so much to explore and so many needs to meet in the face care world.

"I'm a very, very big believer in like, do what you do and do it really, really well," Shai says. "I feel like we have so much more to go and so much more that we need to create and we need to launch on the skincare side and the face care side."

And while sustainability is important to them, they're honest about the challenges. No greenwashing here – just real efforts to offset their impact through recycling programs and tree planting.

In a world of polished influencer ads, Bubble's taking a different approach. They're all about authentic connections, letting their products speak for themselves. Shai's philosophy? "I'm a very, very big believer that you should give your product to do the talking. And if you have a product you're really proud of, like once people try it and use it, they will feel it for themselves."

Bubble Skincare is rewriting the rules of affordable skincare, one community-approved product at a time. It's a story of listening, innovating, and keeping it real – all while helping people put their best face forward.

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