Interested in starting your own entrepreneurial journey in pet training but unsure what to expect? Then read up on our interview with Allison Alexander, Founder of Leading Edge Dog Show Academy, located in Victoria, BC, Canada.
What's your business, and who are your customers?
Leading Edge Dog Show Academy is an online school featuring courses and webinars on how to handle your purebred dog shows at competitions all over the world. Our students are worldwide and come from many facets of the dog world.
Tell us about yourself
I started as a junior handler and became a dog handler at the highest level. While at the top, my son, James, who owns 50% of LEDSA, became a filmmaker, and we put our talents together, and the world's first online dog show academy was born. We love reaching people in remote areas and helping them learn non-orthodox skills.
What's your biggest accomplishment as a business owner?
For our students, it is providing the education that allows them to win at such prestigious events as Westminster Kennel Club, Crufts, and the World Dog Show. Personally, it is allowing me to quit my 9-5 and James to have the freedom to make films being able to provide a living to our growing team.
What's one of the hardest things that comes with being a business owner?
Fear of failure at the beginning. Knowing when the right time to invest in the business and the right time to be conservative. Knowing you are responsible for the livelihoods of others is a big responsibility.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do it!
- Intellectual property is the most valuable thing there is.
- Don't listen to others who haven't tried it themselves.
Where can people find you and your business?
Website: https://www.leadingedgedogshowacademy.com/
Facebook: https://www.facebook.com/dogshowacademy
Instagram: https://www.instagram.com/leadingedgeacademy
LinkedIn: https://www.linkedin.com/in/allison-alexander-64768722b/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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