For Small Businesses With Big Vision

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Laura Milroy, Owner of Laura Milroy Media, located in Edmonton, AB, Canada.

What's your business, and who are your customers?

Laura Milroy Media is a digital marketing company that injects strategy and personality into women-owned businesses.

Tell us about yourself

I am a brand and social media strategist. This means I help women build a compelling story around their business and put it in front of the people who will fall over themselves to get it. I first started in this industry because I found that small businesses didn't see the advantage they had over the Amazons of the world, and I wanted to help them craft and tell their story.

What's your biggest accomplishment as a business owner?

Helping keep women as business owners. Nothing bad happens when you give women control of more money. Through the pandemic and some tough economic years, women-owned businesses that were struggling to see profit & were at risk of exiting the marketplace were able to stay in business and keep the ship afloat because of our work together. Nothing will make me prouder than that.

What's one of the hardest things that come with being a business owner?

Ugh. So cliche. But balancing the rest of my life. As a mom of 2 and wife, daughter, sister, and friend, I really struggle with turning off and feeling like I have done enough. I don't take myself seriously, but I take my responsibility to my clients very seriously. Sometimes, it's hard to put my life and my business first.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Think about how you are going to market and position your offer before you finalize it. So often, when working with my clients, we find glaring holes in the product offer while crafting our messaging, and it's so much more expensive to fix the product after you have made it.
Build a whole customer experience. Your business will do so much better if your customers have a whole brand and experience they can buy into. It's not just the product; it's every single customer touch point. Be considerate of how they will land at each place and bring them into your experience.
Know the role that social media plays. It can't be your whole marketing strategy. I see too many small businesses putting all their eggs in this basket without having the rest of the foundation built to convert their customers once they find them.

Where can people find you and your business?

Website: https://lauramilroymedia.com/
Facebook: https://www.facebook.com/LauraMilroyMedia/
Instagram: https://www.instagram.com/lauramilroymedia/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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