Espresso, Food, Spirits

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Cynthia Weisrock, owner of Launch, located in Golden, CO, USA.

What's your business, and who are your customers?

Launch is where friends meet who enjoy hiking, cycling, skiing, concerts, and other Colorado adventures. We provide high-quality espresso, food, and spirits with friendly, knowledgeable service. Our restaurant is cozy and personal, with a fireplace and the friendliest team around. As a business, we are focused on Colorado-- collaborating with local artisans and non-profits whenever we have the opportunity.

Tell us about yourself

Being part of the local community has been the biggest motivator for opening a cafe where we can be a hub for so many people across many generations, industries, interests, and stages of life. We also strive to be a healthy food and drink option for families-- even when they don't have time to cook for themselves or sit down for a long meal. It's a family business with my husband and two kids also working hard to create a fabulous environment.

What's your biggest accomplishment as a business owner?

Innovating and hustling through the pandemic was a challenge, especially just a year into this business. I'm proud of how we collaborated with other restaurants, medical facilities, warehouses, charity organizations, and individuals to help spread resources efficiently and effectively throughout Golden.

What's one of the hardest things that come with being a business owner?

This is a very personal business, so it's difficult not to take things personally when customers and team members aren't 100% satisfied. We just always know that we are trying our best-- even if the circumstances are difficult.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Talk to as many people as you can who already are in the business-- even hire a consultant to get you started. This expertise and camaraderie are crucial... and will save you a lot of wheel-spinning and money in the long run.
Share your pro forma with people who will be honest with you. Nobody can predict what will come, but you want to make sure your pro forma is based on realistic predictions.
Have enough cash flow. You might have an amazing, viable idea with excellent marketing, staff, location, etc... but if you don't have the cash flow to get through the startup and any unpredictable rough phases, that idea might not be enough.

Where can people find you and your business?

Website: https://www.launchcolorado.com/
Facebook: https://www.facebook.com/launchcoloradogolden
Instagram: https://www.instagram.com/launchcolorado/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.