Be the Star You Are - Lash Star Beauty
Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Orla Maguire, founder of Lash Star Beauty, located in Chestnut Ridge, NY, USA.
What's your business, and who are your customers?
At Lash Star, we strive to make you feel confident and gorgeous by helping you maximize your lashes to their fullest potential. Find all that lash real estate you never knew you had with our five-star rated Full Control Mascara. Be the star you are!
Tell us about yourself
Before launching my brand, I was a Sittings Editor at Cosmopolitan Magazine. I spent a lot of my time on beauty shoots, working with the best models, makeup artists, hairstylists, and photographers. I felt that once the lashes were on point, the face really became alive! When I saw the transformation happen over and over, I knew I wanted to help everyone to be able to achieve that gorgeous look by having their lashes on point. Every 5-star review I read about my products gives me such a sense of pride and inspires me to get the brand out there as much as I can. Feeling confident in your appearance creates such a positive mindset, and I'm all about self-empowerment.
What's your biggest accomplishment as a business owner?
Seeing my brand in retailers not only across the country but across the globe is a dream come true for me.
What's one of the hardest things that come with being a business owner?
Ultimately, all decisions are my responsibility, so that it can be stressful at times! Being a solo entrepreneur is a lot of work. It involves wearing multiple hats all the time!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Be one thousand percent committed and passionate about what it is you are doing - the authenticity behind the brand is critical. It's a crowded world out there. Start slow - which can be challenging but will pay off in the long run - grow to scale. Have your financial plan in place before you begin - it's crucial.
Is there anything else you'd like to share?
Don't give up - there are times you may want to - but stick with it. The rainbow always comes after the shower!
Where can people find you and your business?
Website: https://www.lashstarbeauty.com/
Facebook: https://www.facebook.com/LashStarBeauty/
Instagram: https://www.instagram.com/lashstarbeauty/
Twitter: https://twitter.com/lashstarbeauty
LinkedIn: https://www.linkedin.com/company/lash-star-beauty/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.