Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Susan Schurman, Owner of Lash Affair, located in Edmonton, Alberta, CA.
What's your business, and who are your customers?
Lash Affair specializes in custom lashes and brows, which instill confidence and beauty in our clients. We love our clients.
Tell us about yourself
Some might call it a midlife crisis, but after leaving a 20-year career, I decided to purchase Lash Affair. It is nothing I ever thought I would do but never say never. What motivates me every day is that the learning and strategy development never ends; it's exciting. Most people can't remember the last time they learned something new; this is just an ordinary day for a new business owner.
What's your biggest accomplishment as a business owner?
My biggest accomplishment has been the ability to roll with whatever comes next these past few years. It hasn't been easy navigating lockdowns, increased competition, reduced consumer demand, and effectively managing individuals going through all kinds of feelings during these times of uncertainty.
What's one of the hardest things that come with being a business owner?
One of the hardest things is accepting you don't know everything. Just when you think you might have it all figured out, something else presents itself to be addressed/fixed or improved upon; it's never boring.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Join business networking groups; these individuals not only support but are your best references, advice, ideas, recognition, and sounding board. Entrepreneurs need other entrepreneurs.
- If you need help in a certain area, look for some resources. There are lots when you start looking for several different topics.
- Don't work all the time; if you're not feeling it in the morning, do something else and perform that night. Schedule some time for yourself, or you will burn out.
Where can people find you and your business?
Website: https://www.lashaffairlounge.com/
Facebook: https://www.facebook.com/lashaffairbyjp/
Instagram: https://www.instagram.com/lashaffairbyjp
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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