Fall in Love with the Journey

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Dante Headley, CEO of Lab Work Fitness, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

Lab Work Fitness offers personal & group training services. In addition, offering affordable fitness apparel (tested & trusted). Our customers are locals in New York City. We look forward to expanding our network into familiar cities like Charlotte, Houston, Miami & Orlando.

Tell us about yourself

What originally got me into fitness was my passion for football. After my football career ended, I found purpose in the gym. Soon after college, I obtained my NASM certification and went on to apply pressure. What motivates me every day is the daily journey. After 4 years in business, I’ve now learned to love the daily process of the fitness business. This consist of constant learning, networking, marketing & of course, maintaining physique.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner was being able to host my own pop-up shop for my 4th collection - Tropical Oasis. It was a major success with a great turnout. As a business owner, everything is a constant gamble for myself and the business, and I’m continuously grateful for the success received.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is wearing multiple hats. It’s very important to stay organized & forward-thinking when operating the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The top 3 tips I’d give to anyone looking to start, run and grow a business today is:

Become a self-learner: there are tons of free knowledge on any topic on the internet.
Invest time in researching your business market, find your unique barrier of entry & hustle.
Organization: consist of A) officiating your business with an LLC on your state website or 3rd party companies. B) creating a precise but realistic business plan & C) Consistency: following your business plan, continuously expanding/networking.

Where can people find you and your business?

Website: https://www.labworkfitness.com/
Facebook: https://www.facebook.com/labworkfitness/
Instagram: https://www.instagram.com/labworkfitness/
LinkedIn: https://www.linkedin.com/company/lab-work-fitness/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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