Authentic and Memorable Brands - Lab Creative

Interested in starting your own entrepreneurial journey in branding and marketing but unsure what to expect? Then read up on our interview with Laura Beauparlant, Founder of Lab Creative, located in Toronto, Canada.

What's your business, and who are your customers?

We help ambitious thought leaders and small businesses create authentic and memorable brands that stand out from the crowd and reach new levels of impact, influence, and success.

Our unique 3 step branding process is focused on helping our clients create chemistry with their audience and clients - we call this Brand Chemistry.

  1. THINK
    Go from following to leading. Brand Camp shapes authentic and memorable first impressions that stay in the hearts and minds of the right people.
  2. DESIGN
    Go from blending into standing out. Our design team creates a candid expression of you and your big vision.
  3. AMPLIFY
    Go from hiding to shining! Our tools, workshops, and resources allow you (and your team if you have one) to embody and express your promise to the world.

At the intersection of Think, Design and Amplify are Brand Chemistry. And when you have irresistible brand chemistry, you'll be the ONLY CHOICE for the right clients.

Tell us about yourself

I'm Laura Beauparlant, an award-winning speaker, author, and branding expert on a mission to help as many entrepreneurs as I can turn their 'magic' into authentic and memorable brands. I've been through a lot – both as a businesswoman and as a person – including a car accident at the age of 18 that should have killed me. Instead, it left me with a long road to recovery and a profound appreciation for my life and everything in it.

Two decades later – as a wife, mom, and business owner – I met the man who held my hand and kept me conscious after my car accident. Meeting him was an unexpectedly pivotal moment that led me to realize I was meant for more. I decided I wanted to have an impact – on thousands, if not millions, of lives. So I left behind the successful stationery and graphic design business I built over 12 years to do just that – and Lab Creative was born.

Because of my experience, I see the world – and what's possible – through a glass-half-full-lets-make-the-most-of-every-moment lens. I believe this outlook is a key part of my unique brand of magic and what draws such incredible clients my way. I believe in 'unapologetic authenticity' and have a knack for bringing that out in my clients too.


It is an honour and such a privilege to get to use my 'chemistry' to help other entrepreneurs discover, own, and leverage their magic - allowing them to become happier, more fulfilled, and prosperous business owners. I also love to share my message – about branding, life, and the chemistry and magic of it all – from the stage as an award-winning public speaker. I am based in Toronto, Canada; however, I'm currently living in Italy for ten months with my husband and two school-aged boys. I love bright floral patterns, lizards, and dancing!

What's your biggest accomplishment as a business owner?

I'm extremely proud of my book, Brand Chemistry! It's an amazing feeling to have a published book that can impact so many lives. I am also very proud that I have recently received the registered trademark for Brand Camp - my unique branding methodology.

What's one of the hardest things that come with being a business owner?

Being a business owner is exciting and challenging, and I love many aspects of it. I think the hardest thing will be different for everyone.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. BE AUTHENTIC: Being authentic lets you create a brand that deeply aligns with YOU. It creates a brand that is effortless to BE. And it's a magnetic energy that will draw the right clients to you.
  2. BE VISIBLE: Being visible means getting in front of the people you want to work with as often as possible. The key is to show up, be memorable and create valuable content.
  3. BE CONSISTENT: The best way to maintain the integrity of your brand is by being consistent in your look, messaging, and frequency. Your audience needs to immediately recognize you when you show up.

Where can people find you and your business?

Website: https://www.labcreative.ca/
Facebook: https://www.facebook.com/labcreativeinc
Instagram: https://www.instagram.com/labcreativeinc/
Twitter: https://twitter.com/LabCreativeInc
LinkedIn: https://www.linkedin.com/in/laura-beauparlant/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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