Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Mia Lux, CEO of La Vette, located in Brooklyn, NY, USA.
What's your business, and who are your customers?
La Vette is a vetted virtual social club for singles designed to disrupt the digital dating landscape. The first platform that merges self-development, true vetting, and lives virtual experiences to make the experience of meeting and dating and falling in love... magical again!
No more endless swiping, ghosting, or wondering if people look like their pictures - La Vette is 100% video-based, and designed to mirror the natural ways people develop an attraction.
A virtual ecosystem where you can meet other members in gorgeous 3D rendered spaces - whether at meditation in our virtual Temple, during comedy night in the Speakeasy, or during co-working hour in the Playroom. It's a fun, electric new way to connect.
Tell us about yourself
I believe that high-quality human connection is one of the most important and meaningful parts of life - and that creating ways for people to experience this is essential! I consciously uncoupled from my husband in 2020 and emerged into the digital dating landscape - a world of dopamine-driven apps that breed antisocial behaviors like ghosting, catfishing, scamming, and verbal abuse.
As lovers of LOVE, my Co-Founder, Lauren Zander, and I decided to build something that uses cutting-edge technology and healthy psychology to get self-aware singles connected.
What's your biggest accomplishment as a business owner?
We raised $2million and have built a comprehensive social-romantic platform like nothing done before. We are currently in our beta testing phase and love the lessons and feedback as real humans experience our system!
What's one of the hardest things that come with being a business owner?
Balancing the impact-driven nature of our business with the day-to-day realities of making it all work! While building a thriving, successful company is important, we are doing it within the committed containers of not compromising on the mission.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Have a crystal clear North Star of WHY you are doing it (to get you through the dark days) and make sure you grow an excellent team. I always remind myself that HOW I build it is as important as WHAT I build - our team's internal tagline is literally... "In the Name of Love!"
Is there anything else you'd like to share?
We are currently in a special, discounted beta phase (until the end of June 2022) for any singles who want to have a 90% discount on our launch price. They can apply through our website, www.lavette.love
Where can people find you and your business?
Website: https://www.lavette.love/
Facebook: https://www.facebook.com/mymialux
Instagram: https://www.instagram.com/lavettesocialclub/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.