Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kristen Yarker, MSc, RD, founder of Kristen Yarker Nutrition Agency, located in Victoria, BC, Canada.

What's your business, and who are your customers?

We are a team of dietitians providing professional and practical nutrition for busy people. Because knowing what to eat is more confusing than ever. And, knowledge alone isn’t enough to create long-term habits.

Tell us about yourself

I’ve always been interested in both what to eat and why we make food choices. My curiosity leads me to bring together knowledge from a wide variety of sources to be of service to clients – nutrition science, psychology, sociology, brain science, and behaviour change science, to name a few.

I couldn’t find a way within the health care system to serve clients in the way I saw they would best be served. So, I branched out to create a practice where I could provide excellent client service. In 2021, I hand-picked dietitians to join my team who each have different areas of focus in nutrition while also holding a high standard for client care. Seeing clients have breakthroughs in creating a healthy relationship with food and a healthy relationship with their bodies is what motivates me every day.

What's your biggest accomplishment as a business owner?

Gathering an amazing team of knowledgeable dietitians who serve clients so well.

What's one of the hardest things that come with being a business owner?

If something doesn’t seem to be working, know when to hold on longer and have more patience or stop and change tactics.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Look for a match between your strengths and what the market needs.
  2. Be ready to hear a lot of no’s for every yes.
  3. Growing a business is an emotional rollercoaster. The lows are very low, and the highs are the greatest highs.

Where can people find you and your business?

Website: https://kristenyarker.com/
Instagram: https://www.instagram.com/kristenyarker/
LinkedIn: https://www.linkedin.com/in/kristenyarker/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.