My Midlife Mentor - Krista Cumming

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Krista Cumming, founder of My Midlife Mentor, located in Oakville, ON, Canada.

What's your business, and who are your customers?

I help women fall asleep and stay asleep without using medication so they can wake up feeling energized and live the life they desire. My clients are women aged 40-60.

Tell us about yourself

I have always been in the health and wellness space. My educational background was in kinesiology and nutrition. I also worked as a dental hygienist in clinical practice for over 27 years. I started to have sleep challenges as I approached my 50th birthday, which surprised me as I had always been a "good sleeper" my entire life. I saw little to no support for women at this age which surprised me. I also listened to friends complain about their lack of sleep and heard numerous women at the dental office share their struggles. I began to receive a strong intuition that I needed to leave my dental hygiene job and support perimenopausal/ menopausal women with their sleep. I believe that sleep is the most important pillar of health. My motivation to keep going is the women I support. I understand the challenges they are going through, and I believe I can make a positive difference in their life.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is taking action on the idea I had, even when it didn't make sense and I had no idea where to begin. I feel like I am just getting started, and I have to remind myself how far I have come.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is the feeling that I don't have everything figured out. Wearing different "hats" can also be overwhelming.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Have a vision of what you want to create but understand that this will evolve and change. Be consistent and know it will take time to build what you desire. Have fun along the way, and try not to obsess about the final goal. Finally, make sure you prioritize your sleep because a clear mind will be the superpower to the growth of your business.

Is there anything else you'd like to share?

I wasn't sure how long/short my answers should be. If you would like more detail, feel free to let me know.

Where can people find you and your business?

Website: https://www.mymidlifementor.com/
Facebook: https://www.facebook.com/krista.cumming
Instagram: https://www.instagram.com/mymidlifementor/
LinkedIn: https://www.linkedin.com/in/krista-cumming-32378b193/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

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