For the True Coffee Enthusiast

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Kristine Ebona, co-founder of Krinjul Roasters, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Krinjul Roasters is a Fair Trade Artisan Coffee sourced worldwide and that is locally roasted in Calgary, Canada. Krinjul Roasters is founded by Kristine Ebona, Nancy Kuot, and Julia Kuot. We are first-generation Canadians and quintessential millennials who are infatuated with the art and craft of exquisite coffee. We believe that good coffee takes time. Our roasts are single-origin and ethically sourced to ensure the best quality beans possible. Krinjul Roasters is for true coffee enthusiasts.

Tell us about yourself

I have worked in corporate for more than a decade, but I always see my career goals differently than others. I never "dreamed" of an enterprise. I simply approached life hurdles as given opportunities. When COVID-19 happened, I reconnected with my childhood friends and started Krinjul. I have always been compelled to solve problems and have a tremendous impact on our society by doing some creative innovation. I knew that eventually, I would create products or services that people love to pay for and be crazy to have.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is one of Canada's first all-women-owned coffee companies. We had our successful launch in December 2021. We are gearing for a busier and more profitable year!

What's one of the hardest things that come with being a business owner?

One of the most challenging thing as a business owner is remembering to think, not just do. Business culture venerates action. A few things that I always try to remember are considering the changing needs of my customers, our competitors next moves, and creating our next opportunities.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Know what your superpower is. Be always proud of who you are and lean into your differences. Your difference is what's going to make you stand out.
Be adaptable. Every day will be a different road with twists and turns. Be resilient and learn how to pivot. Every time you fall, you can undoubtedly get back up again.
Write a plan. Put your ideas in a notebook. Research and establish a business plan. This might not be a definitive business plan, but you can continuously refine this.

Where can people find you and your business?

Website: https://www.krinjulroasters.com/
Facebook: https://www.facebook.com/krinjulroasters
Instagram: https://www.instagram.com/krinjulroasters/
LinkedIn: https://www.linkedin.com/company/krinjulroasters/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.