Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Shari Leidich, Founder of Know Brainer Foods/Max Sweets, located in Boulder, CO, USA.
What's your business, and who are your customers?
We make zero-functional sugar sweets for anyone looking to cut sugar. We cater to the keto, diabetic, Atkins consumer.
Tell us about yourself
In my mission to heal Multiple Sclerosis, I developed a line of functional sweet treats that do not spike sugar levels and inflammation in the body.
What's your biggest accomplishment as a business owner?
My ability to create what the consumer is looking for by snacking-taking complicated foods and making them accessible and affordable for the consumer.
What's one of the hardest things that come with being a business owner?
When you are entirely self-funded, cash flow is challenging, especially since retailers do not pay in a timely fashion.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- I'm not sure this is a tip, but to be successful in this business, you have to be relentless.
- You need to have a product consumers want.
- You have to be disruptive.
Where can people find you and your business?
Website: https://www.myknowbrainer.com/
Facebook: https://www.facebook.com/lovemaxsweets
Instagram: https://www.instagram.com/lovemaxsweets/
Twitter: https://twitter.com/myknowbrainer
LinkedIn: https://www.linkedin.com/in/shari-leidich-9a0288120/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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