Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Khader Shashaa, a seasoned digital marketing professional and digital marketing instructor based in Dubai, United Arab Emirates.
What's your business, and who are your customers?
CryCare is an AI-based baby cry identifier app that is designed to help parents understand the causes of their baby's cries and provide them with a range of information and resources to meet their needs and reduce the stress of parenthood. The app is intended for first-time and deaf parents who may struggle to cope with their baby's cries and needs and aims to provide them with a valuable tool that helps them feel more confident and prepared as they navigate the challenges of parenthood. CryCare is described as being packed with information and resources and is intended to act as an all-in-one guide for parents during the newborn phase.
Tell us about yourself
I am a seasoned digital marketing professional with over 10 years of experience in the industry. With a strong background in CRM and marketing automation, I have a vast knowledge of CRM strategies and product operation management. In addition to my professional expertise, I'm also a skilled team player and natural leader with strong interpersonal and intercultural communication abilities.
Born and raised in Dubai, I have a unique multicultural background, with a Palestinian father and a Turkish mother. This diverse upbringing has given me the ability to adapt and thrive in various environments, as evidenced by my international work experience in Dubai, Istanbul, Singapore, and Berlin.
Throughout my career, I have had the opportunity to lead digital marketing efforts for a range of websites and brands, including propertyfinder.com, dubizzle.com (OLX group), wego.com, and cargo.one. In my free time, I also volunteer my expertise as a digital marketing instructor for university students in Palestine and the UAE, as well as for organizations such as Gaza Sky Geeks and other government entities.
With a passion for lifelong learning and a dedication to hard work and determination, I'm well-equipped to tackle any challenge that comes my way.
What's your biggest accomplishment as a business owner?
Achieved a $3 million revenue target.
What's one of the hardest things that comes with being a business owner?
Starting up a company and developing an app from scratch using freelance developers.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Don't give up even if you fail a lot and you lose a lot of money; the taste of success is worth it.
Where can people find you and your business?
Website: https://khadershashaa.com/
Instagram: https://www.instagram.com/khader_shashaa/
LinkedIn: https://www.linkedin.com/in/khader-shashaa/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.