Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Kevin Oldham, host of Franchise My Business and CEO of Diffactory, located in Lee's Summit, MO, USA.
What's your business, and who are your customers?
By investing in exponentially-minded entrepreneurs and businesses, we bolster progress and stimulate local economies. We provide the marketing expertise and resources to ignite their potential, unleashing solutions that can improve communities across America.
Diffactory is a boutique digital marketing agency comprised of top-tier talent that has dedicated their professional lives to the mastery of the digital marketing industry. Many of our team members come from the franchise industry, and we use that point of differentiation to help emerging franchisors achieve predictable and fun growth.
We are a small and nimble team that believes in providing top-level services, predictable results, and doing what it takes to help our customers win.
Tell us about yourself
I am a digital marketing expert and emerging franchise systems advisor. I live with my wife, Andrea, and two children, Lucy and Landon, in Lee's Summit, MO.
I have 15 years of franchising experience and have served over 600 franchises. I am also the founding CMO of an INC 5000 franchisor. I have given talks at over 50 conferences and events, including TEDx. Nationally recognized as a leading digital marketer by USA Today and 2021 Business Owner of the Year, I have established myself as a sought-after subject matter expert in emerging franchise systems, digital marketing, and business success.
I am currently launching SUCCESS Space, running my own wellness franchise, and hosting the Franchise My Business Podcast.
What's your biggest accomplishment as a business owner?
Backing one of our Smoothie Shop managers financially so he could become a business owner. Corbin was part of the company before we acquired it, and he is an amazing leader. So cool to help someone get into entrepreneurship and mentor them!
What's one of the hardest things that comes with being a business owner?
The immense responsibility for our clients, employees, their families, our community, and our family. It's a lot to carry around.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Done is better than perfect.
- Own the results.
- Cash flow is king.
Where can people find you and your business?
Website: https://www.diffactory.com/
Facebook: https://www.facebook.com/koldhamkc
Instagram: https://www.instagram.com/thekevinoldham/
LinkedIn: https://www.linkedin.com/in/kevinoldham/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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