Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kevin Campbell, a writer, producer, video marketer, and video trainer who runs Kevin Campbell Films in Centennial, CO, USA.
What's your business, and who are your customers?
We produce video-based eLearning and training for franchises and other businesses.
Tell us about yourself
I've been producing video stories since 1981 when I got my first documentary on PBS in college. I was originally a TV news journalist, and I also produced tons of TV commercials. In the 90s, I jumped into internet video and finally feature films and television. I've always loved teaching, so when Covid came along and there was so much need for eLearning, we pivoted to that market.
What's your biggest accomplishment as a business owner?
I wrote, produced, and directed a feature film comedy that I sold to Lionsgate Entertainment. It's now on Tubi.com.
What's one of the hardest things that comes with being a business owner?
Juggling projects with different client needs and payment schedules. It can be frustrating to work so hard and then wait weeks for payment.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your niche. Pick a niche that doesn't have much competition. Become an expert in this niche and focus just on that.
- Make sure your target market can afford you and support you. Don't try to help businesses that can't pay what you're worth.
- Personal contacts are everything. Spend most of your time networking, talking to your potential target market, and getting to know their pain points. As Simon Sinek says, "People buy YOU, not what you do." Be as nice, courteous, and professional as possible. Be a joy to work with. Difficult people, no matter how talented, will never make it in business.
Where can people find you and your business?
Website: https://www.kevincampbellfilms.com/
Facebook: https://www.facebook.com/kevin.campbell.films
Instagram: https://www.instagram.com/kevincampbellfilms/
LinkedIn: https://www.linkedin.com/in/kevincampbellfilms/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.