Developing an Effective Social Media Plan

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kayleigh Dance, a Freelance Social Media Strategist, based in Indianapolis, IN, USA.

What's your business, and who are your customers?

I'm a Content Strategist working with Indiana businesses to create an effective social media plan that takes both their audiences' wants and business goals into consideration.

Tell us about yourself

When I started college, I was a photographer with plans on becoming a journalist. But as I continued posting my photos on Instagram, I caught the eyes of a lot of restaurants and business owners in the community. Once I realized my passion for content creation, I began researching how to get more businesses and people to notice me so I could partner with them. Eventually, that led me to start reading into the analytics and feedback on my own content, so I would have a better understanding of what they wanted to see from me. Now, I use the skills I learned to market myself in college as a content creator to help businesses around me find the right strategy that makes them feel confident in their social media usage.

To me, having social media isn't just another step in a business plan. It's a conscious choice to create a space for your customers to interact with one another and explore their love for what you're offering -- it's a community.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is seeing the people I work with finally have confidence in posting on social media. Watching them interact with their community and express their enjoyment in how well the content is being received makes me really happy.

What's one of the hardest things that come with being a business owner?

Saying no. Whether you're sticking to your business plan or have too much on your plate, having to tell someone that you can't work with them at that moment does not feel good.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Save Money Before You Start. Don't just quit your job and start brand new tomorrow. You'll need a consistent income to get your business off the ground until it starts making you money.
Know Your Network. Everyone around you has something they are really good at, and their skills might be useful to you one day when you start your own business.
Talk To People. This was a hard thing for me to learn... how are people going to know you're offering a service if you never talk to them about it? Don't be afraid to tell people exactly what you're able to do for them.

Where can people find you and your business?

Website: https://www.danceka.digital/
Instagram: https://www.instagram.com/danceka/
Twitter: https://twitter.com/danceka_
LinkedIn: https://www.linkedin.com/in/danceka/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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