Freelance Graphic Designer and Photographer

Interested in starting your own entrepreneurial journey in design and photography but unsure what to expect? Then read up on our interview with Katilynn Moss, Founder of Katilynn Moss Designs & Katilynn Moss Photography, located in Shelby Township, MI, USA.

What's your business, and who are your customers?

Katilynn Moss Designs is my one-stop design business: anything from branding any size business to custom illustrations, paper lanterns, and event banners. I also run Katilynn Moss Photography, specializing in every type of photo session you can think of! Most of my clientele comes from Facebook mentions and my Etsy shop, but also from past referrals as well.

Tell us about yourself

When I finished my Associate's degree in Graphic Design back in 2015, I decided to open my own freelance design business while finishing my Bachelor's Degree. This gave me a leg up on other candidates when it came time for graduation and my first full-time role - I already had over 2 years of design experience in the real world. But I always loved photography as well as design, and one day during my college classes, I thought, 'why can't I do both?' So I set off on a freelance journey that has helped me get to where I am today – getting paid to design full-time, designing for myself, and photographing everything imaginable. For over 7 years now, I've kept growing my businesses through referrals, reviews, and social media. I met so many amazing people over the years, and although working full time while also running 2 of my own freelance businesses can be difficult, it has given me a sense of accomplishment and has definitely kept me busy - especially during the pandemic.

What's your biggest accomplishment as a business owner?

Being a business owner and doing something I love every day! I never saw myself running multiple businesses, especially during a pandemic, but I can't see myself doing it any other way now! I love watching my businesses flourish and change - each day brings on a new set of challenges and projects. That's one of the great things about going into such a creative field - no project or client interaction is ever fully the same! Every new client and each completed project is a great accomplishment for me. Whenever my past clients say that my designs are amazing, that they've gotten great feedback on my designs, or even from a great referral, it motivates me to keep going and never give up on myself and my dreams!

What's one of the hardest things that comes with being a business owner?

One of the hardest things - especially running a business through social media - is the feeling of self-doubt. There will be times that people can't and won't see how amazing you are, and you can't please everyone, and that's perfectly ok! I've had a fair share of my own self-doubt moments. I've even had a few bad reviews. You can't let the small things get you down! You have to push through the feelings of self-doubt and know your worth! We all make mistakes sometimes, but we just have to keep trying our best every day!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Do something every day that will help you grow yourself personally or professionally! Mental health is so important, so don't forget about taking time for yourself!
Great customer service is key in any business! Learn to grow with your clients - learn what works and doesn't. Client feedback is crucial for your business!
Be passionate about whatever it is that you decide to do! Don't just start something and not have any interest in it. Clients will be able to tell if you love what you do!

Where can people find you and your business?

Website:
https://www.katilynnmossdesigns.com/
https://www.katilynnmossphotography.com/

Facebook:
https://www.facebook.com/katilynnmossdesigns
https://www.facebook.com/katilynnmossphotography

Instagram:
https://www.instagram.com/katilynnmossdesigns/
https://www.instagram.com/katilynnmossphotography/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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