Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Kasten Spethmann, Owner of Your Startup Life, located in Portland, OR, USA.
What's your business, and who are your customers?
I am a business strategist and advocate. I help founders/companies find their edge, improve their systems, use their branding to grow their businesses, be more creative in how they capture market share, and oftentimes give the founders a shoulder to lean on.
Tell us about yourself
I've never fit into boxes or followed the rules that made for a good employee, so I set out on my own at the age of 21. What has fueled me over the last 29 years is my insatiable curiosity. Learning about new businesses, trying new things, and taking on steep challenges motivates and fulfills me. I love to talk about, study, observe and contribute to business - I never tire of it.
What's your biggest accomplishment as a business owner?
A partner and I decided to try and change the way an entire industry (that was traditionally very predatory) operated and see if we could still be profitable. By changing the way, the customer was treated and by providing a better product, we grew our company by over 500% in the first year without spending a dime on advertising.
What's one of the hardest things that come with being a business owner?
Accepting that you're never "done" or have "made it." Being a business owner is a constant roller coaster of highs and lows.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be firm with your goals and flexible in how you get there.
- Don't be afraid to do things differently and break the status quo.
- Find a problem and provide a great solution to that problem.
Where can people find you and your business?
Website: https://www.pickmybrain.world/profiles/kasten-spethmann
Instagram: https://www.instagram.com/kastenspethmann/
LinkedIn: https://www.linkedin.com/in/kastenspethmann/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.
