Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Chris Morrison, Co-Founder of Karma Cola Ltd, located in Auckland, New Zealand.
What's your business, and who are your customers?
We produce and sell ethical soft drinks to the cafe trade predominantly and some supermarkets. Sustainability is Karma Drinks' core business; it is fully integrated through its value chain. From the ethical and environmental sustainability of Karma's raw materials to their efficient operations, carbon-positive goal, diverse and inclusive people practices, consideration of sustainable packaging and freight, and giving customers the ability to amplify their social impact through the Karma Foundation, which receives 1% of revenue from the sale of its drinks, supporting 3,000 people in the communities in Sierra Lione, who grow Karma's ingredients. The Foundation's motto is Trade, not Aid, with the funds being used to help build independence and long-term resilience; for example, funds have been used for things like school teachers, educating girls, microloans, building schools, and bridges, supporting farmers to grow their product, fresh water, and sanitisation. Karma's drinks are tasty (they have won awards!), and it is New Zealand's top-ranking B Corp and in the top five % in the world, recognising the completeness of Karma Drink's business for good.
Tell us about yourself
I am committed to sustainable business. I have been a co-founder/ director of a number of businesses and organisations since 1985.
What's your biggest accomplishment as a business owner?
Raising awareness of social and environmental issues and providing solutions through ethical business.
What's one of the hardest things that comes with being a business owner?
Balancing up the challenge of being both ethical and profitable. Challenging but achievable through networking and communicating the extra values of sustainable business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do not be afraid to ask for advice from business founders you respect.
- Make sure you are 110% passionate about your business idea and have the data and research to demonstrate a need for your concept.
- Your idea is based around strong ethics. This is what discerning consumers look for; it will not just be about price.
Where can people find you and your business?
Website: https://karmadrinks.co.nz/
Facebook: https://www.facebook.com/karmadrinksnz/
Instagram: https://www.instagram.com/karmadrinksnz/
LinkedIn: https://www.linkedin.com/company/karma-cola-ltd/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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