Reach Your Target Audience Effectively

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Julio D. De Los Santos, Owner of The Central NYC, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

The business aims to help other businesses establish a strong online presence and reach their target audience effectively. Our services include video production, social media campaigns, lead follow-up, and AI technology. Our customers are typically small to medium-sized businesses that want to increase their online visibility, generate leads, and grow their business. We work with a variety of industries, such as healthcare, retail, education, and technology, among others.

Tell us about yourself

As a child, I discovered my love for film and storytelling through watching movies. This passion continued to grow as I learned about the power of storytelling in various mediums. As a business owner, I have been able to utilize this passion for storytelling in my work with other entrepreneurs. It has been an honor to connect with business owners from various industries and learn about their unique stories of how they have helped their customers overcome challenges and achieve success. Through these interactions, I have gained valuable insights into the power of effective communication and how it can positively impact a business's growth and success. By facilitating these connections, I feel that I am making a positive impact on people's lives, and that is what motivates me to do my best work every day.

What's your biggest accomplishment as a business owner?

I understand the importance of connecting individuals with the right products or services. I believe that everyone has their own set of challenges, and it's crucial to provide them with the right solutions that can help them overcome those obstacles. One of the most satisfying aspects of my work is when I am able to tell the stories of our customers and showcase how their products or services have helped people achieve their goals.

Whether it's connecting people with a reputable doctor, a skilled designer, a trusted lawyer, or an experienced architect, my aim is to match individuals with the right professionals who can help them solve their problems. The power of effective communication and the ability to match people with the right solutions is truly fulfilling and rewarding.

What's one of the hardest things that comes with being a business owner?

You have to make sure everyone is taken care of in the same way with excellence plus. Everyone in your organization is so important, team and clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Have goals!
Do a lot of research.
Explain why your product or service is a great choice.

Where can people find you and your business?

Website: https://www.thecentralnyc.com/
Facebook: https://www.facebook.com/thecentralnyc
Instagram: https://www.instagram.com/thecentralnyc/
Twitter: https://twitter.com/thecentralnyc
LinkedIn: https://www.linkedin.com/in/julio-d-de-los-santos-99399048/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.