Passion Meets Perfection - Juan Ruiz

Team Subkit -

Interested in starting your own entrepreneurial journey in car care but unsure what to expect? Then read up on our interview with Juan Ruiz, owner of Turbo Wax Products, located in Weston, FL, USA.

What's your business, and who are your customers?

Born in the South Florida heat, the Turbo Wax brand is a collection of car care detailing products driven by passion and enthusiasm. Developed by a car fanatic, for car fanatics, our product line offers the ease of application, depth of shine, and duration of protection auto lovers have sought for so long. Our arsenal ranges from both exterior and interior car care to wash mitts and buffing pads.

Tell us about yourself

The love for the automobile, especially clean vehicles, is something that turned a hobby into a business. Teaching others is something that we really enjoy, and sharing our knowledge with our customers and newcomers, is exciting to help others.

What's your biggest accomplishment as a business owner?

Seeing our first label. What appeared to be impossible one day came alive. That was a milestone.

What's one of the hardest things that comes with being a business owner?

Dealing with social media at times can be brutal. Sometimes people go about things in a negative way without realizing the impact on others.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Listen to your inner voice.
  2. Nothing is impossible.
  3. Don't chase the money. It will come.

Where can people find you and your business?

Website: https://turbowax.com/
Facebook: https://www.facebook.com/turbowaxproducts
Instagram: https://www.instagram.com/turbowax/
Twitter: https://twitter.com/turbowax
LinkedIn: https://www.linkedin.com/company/turbo-wax-products/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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