Interested in starting your own entrepreneurial journey in health and nutrition but unsure what to expect? Then read up on our interview with Joni Logatto, owner of Joni Logatto, LLC, located in Toms River, NJ, USA.

What's your business, and who are your customers?

I am a Functional Nutritionist, Integrative Health Practitioner, and Brain Rewiring Certified Coach. I help people release weight naturally without dieting through healing patterns in their brains and teach them how a naturally lean person thinks, feels, and lives. I also guide them in nutrition counseling and functional medicine lab testing to help them rebalance their body. I've created a 12-week program with video training and coaching.

Tell us about yourself

I first got started studying nutrition and functional medicine after the death of my mother. This was a pivotal moment in my life, a calling. Each day I am motivated to help those who are suffering and struggling with their weight and mental self-image. I love helping people forge their own paths and create success on their terms to become free in their minds and body. That's why I do what I do, and I feel very blessed to be on this career path.

What's your biggest accomplishment as a business owner?

Watching my clients heal from the inside out. There is nothing like it!

What's one of the hardest things that comes with being a business owner?

Wishing that I could reach everyone who needs this help. I don't like to see people suffering.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Trust in yourself and your heart's desires. If you desire and feel called to do something, go for it! Someone somewhere needs what you have.
  2. Don't let anything stop you. If you make a mistake (and you probably will), keep going! You are supposed to make mistakes. That's how you learn! You are not supposed to be perfect.
  3. Rest and play when you have the opportunity. You will be able to serve better when you take time away from family or by yourself. Your mental and physical health is just as important as your business is.

Where can people find you and your business?

Website: https://www.jonilogatto.com/
Facebook: https://www.facebook.com/joni.logatto


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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