Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jolie Lucas, a psychotherapist, educator, writer, life coach, speaker, and instrument pilot based in San Luis Obispo, CA, USA.

What's your business, and who are your customers?

For the past 30 years, I have been in practice as a psychotherapist and, for twenty of those years, a pilot and aircraft owner as well. I own Cascade Counseling Incorporated and as well provide life coaching and consultations, and I am a nationwide speaker. I combine the psychology of flight and the psychology of life for pilots.

Tell us about yourself

I think I was probably born a Social Worker. I have always been keenly aware of social causes, justice, inclusion, and helping folks have wonderful life. My purpose in life is to inspire, educate and support people. I love helping folks I work with find their purpose and make decisions that fund that purpose.

What's your biggest accomplishment as a business owner?

I would say longevity is a big accomplishment. Second I have never had to really advertise or market to clients. Most of my business is word of mouth and based on my reputation.

What's one of the hardest things that comes with being a business owner?

The fact that no one will ever care about your business as much as you do. This can lead to overwork, which was especially bad during the pandemic.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get a professional business consultation at the beginning.
  2. Figure out your relationship to money and success.
  3. Find mentors in your field so you can have support.

Where can people find you and your business?

Website: http://www.jolielucas.com/
Facebook: https://www.facebook.com/jolie.lucas.1
Instagram: https://www.instagram.com/mooney4me/
Twitter: https://twitter.com/Mooney4me
LinkedIn: https://www.linkedin.com/in/jolie-lucas/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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